Brand identity rollout & branch design

Meilleurtaux branches

2022France (multiple sites)

Meilleurtaux branch storefront in fluted wood cladding, with orange window graphics and a projecting sign

Location: France (multiple sites)
Client: Megamark / Meilleurtaux
Scope: Design, coordination, rollout supervision
Year: 2022
Status: Completed

Adaptation and rollout of a branch identity based on existing brand guidelines, across multiple sites.

The project translates the brand identity to different branches, taking into account the constraints of each location (storefront, visibility, regulations, layout).

Specific work on the storefront and communication materials (signs, window graphics) makes the offer immediately legible and the brand quickly recognizable.

Adaptable principles keep the network consistent overall, while each branch is adjusted to local constraints.

Goal: make the branches more attractive, improve customer understanding and ensure visual consistency nationwide.

Meilleurtaux branch storefront: black fascia, sign and “Informer, Comparer, Accompagner” window graphics

Detail of the fascia sign and projecting sign of a Meilleurtaux branch

Meilleurtaux branch storefront in a dark finish — design option

Material board: fluted wood cladding in five shades for the Meilleurtaux storefronts

Raised Meilleurtaux lettering on wood cladding and round projecting sign

Meilleurtaux branch storefront lit at night

Meilleurtaux storefront adapted to four different branch layouts

Dark and light versions of the Meilleurtaux storefront, for approval by the Architectes des Bâtiments de France (heritage authority)

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